The Customer Journey

When trying to reach your customer base, is your brand awareness highly dependent on social media platforms and on online marketing at large? You can probably relate to the jam-packed online audience that is drowning the select people who are...

Is your company blog’s bounce-rate lower than 30%? Do readers stay longer than 3 minutes on average? I assume most of you answered ‘no’ to both questions. Why do we marketers care so much about bounce rate and time spent...

You probably know that while visits are nice, leads, well, are so much nicer. Simply put, blogging for the sake of driving more traffic to your website doesn’t cut it any more. You need to find a way to monetize...

Value Proposition: the short, yet captivating statement that informs your user of why he is interested in your product. While it can be difficult enough to capture the benefits of your product into one simple statement, the nature of the...

In a recent Forrester survey, 74% of business buyers said they conduct more than half of their research online before making an offline purchase. What does this mean for marketers? Buyers are in control! At Our recent Roojoom Meetup, co-hosted...

Have you ever concluded that one or several of your content pieces have performed exceptionally well? Even significantly better than other pieces? Your content (and all those involved in it’s creation) deserves a hearty pat on the back, as well...