By Contributor

How Does It Really Work? In part 1 of this article we’ve discussed the advantages of incorporating advanced AI-based journey orchestration tools in your marketing activity in order to easily and efficiently manage complex customer journeys and personally interact with...

If you’re a service provider dealing with thousands of customers every day, you are probably constantly trying to crack the code to how to engage customers effectively and improve their loyalty to your brand, as well as lift other business...

The customer journey is not a straight line; in fact, it looks more like a bumblebee’s flight path.To reach your users in the mobile moment, think of the customer journey as a lifecycle defined by user touchpoints. The cycle begins...

The average person checks his phone 46 times a day, and depending on age that number could be even higher. But look at it this way: That’s not just 46 times checking email, text messaging, monitoring finances or scrolling social...

With as much emphasis as companies put on the customer lifecycle, it can be a complex and convoluted process. This is because companies are confused about which department is responsible for which stage of the journey and how to effectively...

Think about the memories you cherish. I’ll bet more than half are happy ones. And I’ll place another bet that your actual association with that happiness is more about the anticipation rather than the event itself. This is a fascinating...

Digital commerce reached $1 trillion last year, and digital revenue is expected to increase by more than 80% by 2020. This fact alone is just one of the many clues as to why CEOs are stressing the importance of digital...

Most companies still don’t provide a seamless, streamlined digital experience to their customers – great mobile touchpoints – and if you’re one of them, you’re playing a losing game.

Imagine this. You have an awesome content pipeline. You’re sure that your content will garner attention from prospects and increase social shares in your niche. Not to mention, it’ll get your new leads geared up for personal touchpoints and move...

So you have a mobile presence, and all is well on Planet Earth. The sun is shining, rabbits are hopping and skipping through hayfields, and qualified leads will drop right out of the sky any second. Right? Not so fast....